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Dec 12, 2018 9:17 PM
#1

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Nov 2015
1834
THIS IS AN ANIME ONLY DISCUSSION POST. DO NOT DISCUSS THE MANGA BEYOND THIS EPISODE.
----------------------------------------

^Music video was posted on YouTube

Bump of chicken is my jam ^_^
Old_School_AkiraOct 9, 2022 1:00 AM
HACKs! ๐Ÿคข๐Ÿคฎ
Dec 12, 2018 11:39 PM
#2
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Aug 2018
1
Didnt understand all that was going on besides most of the characters being mascots for candies but it was a really cool promotional vid, really digging the music and animation quality too.
Dec 14, 2018 1:55 PM
#3
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May 2015
2206
I enjoyed it. It was done by the crew who worked on BLOOD BLOCKADE BATTLEFRONT, who did some great title sequences for that show.

This was very energetic and lively, and simple enough to understand. A chocolate bar and some chocolate mascots aid a romance, in a trippy but enjoyable manner.

Dec 14, 2018 10:51 PM
#4
๐ŸฅŠ CHAMPION ๐ŸฅŠ

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Apr 2016
23519
very nice song and acceptable animation!
When your first love arrives thanks at "Lotte"!! kekeke
Dec 16, 2018 4:29 AM
#5

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Oct 2015
4138
>Rie Matsumoto

There's no mistaking it! Not the best BoC song but I still liked it
Dec 24, 2018 10:47 PM
#6
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Aug 2013
46
Matsumoto Rie returns!!!!!! Bones please give more jobs to this amazing director
and nakamura yukata also worked on genga.
Jan 3, 2019 2:18 AM
#7
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Mar 2018
8
I don’t know why this has such a low score. The animation and directing of this was insane and simply overlooked because let’s face it; the majority of the anime community doesn’t grasp the intricacy of this ad for Lotte. 10/10
Jan 4, 2019 12:34 PM
#8

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Mar 2018
271
Naaate said:
I don’t know why this has such a low score. The animation and directing of this was insane and simply overlooked because let’s face it; the majority of the anime community doesn’t grasp the intricacy of this ad for Lotte. 10/10

Considering how low most music videos are rated in this community, the score is actually pretty high.
Jan 7, 2019 5:22 AM
#9
Site Admin
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Aug 2012
8288
Bless Matsumoto Rie. It's been almost a month since this came out and I still watch it almost daily because it's so beautiful and cute. Also because Bump of Chicken is amazing, as usual. Matsumoto Rie project when?
Jan 19, 2019 6:41 PM
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Jul 2018
564084
Really Beatiful this videoclip
I enjoy so much
Its from Bones and the girl its like Uraraka xD
Jan 21, 2019 11:35 PM

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Dec 2016
3522
A grand visual orgy
“I love heroes, but I don't want to be one. Do you even know what a hero is!? For example, you have some meat. Pirates will feast on the meat, but the hero will distribute it among the people! I want to eat the meat!” - Monkey D. Luffy
Mar 5, 2019 11:40 AM
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Apr 2016
13217
Randomly found this, and I love it! The video is really cute, has a really great artstyle & animation. The song is nice, really really nice!
Mar 8, 2019 3:29 PM

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Sep 2011
33764
I wish all ads were as enjoyable and infinitely rewatchable as this

Immahnoob said:
Jizzy, I know you have no idea how to argue for shit,

tokiyashiro said:

Jizzy as you would call yourself because youre a dick The most butthurt award goes to you And clearly you havent watched that many shows thats why you cant determine if a show is unique or not Or maybe you're just a child who likes common stuffs where hero saves the day and guys gets all the girls. Sad taste you have there kid you came up to me in the first place making you look more like a kid who got slapped without me even knowing it and start crying about it to me

Mar 17, 2019 8:48 AM

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Apr 2016
1749
Cute song, cute characters, really well played ad
โ They went looking for the gods,
and died in lonely places โž
Apr 28, 2019 10:48 AM

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Apr 2014
2086
Ugh, freaking gorgeous.
Jul 15, 2019 9:08 PM

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Oct 2015
6916
What a great feel good music video. Really loved the visuals, wish it was a full anime!
How I learned to stop worrying and love the bomb --- Dr Strangelove

Sep 7, 2019 9:00 PM

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Dec 2014
12524
Lotte.... went all out lol
Sep 10, 2019 8:28 AM
ๅญ”็œŸใƒปใ‚ณใ‚ฆใƒžใ‚ณใƒˆ

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Jun 2017
7869
Should've known this would be here too.

I've been seeing this numerous times every now and then for the past year or so, and I just love it! Aesthetics are simply fabulous! Sweet little Romance too, seeing the middle-schooler distraught over not encountering her anymore was so adorable and those final moments are brilliant!

Lots of (random) Spirits but this is just great! Thank you, Lotte, BUMP OF CHICKEN and Studio Bones, for this wonderful little treat!

Easy 8/10!
#Anime4Life be my Life Motto! #PrayForKyoAni


Sep 14, 2020 3:00 PM
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Jul 2018
564084
Bump of chicken, like them x3
Dec 4, 2020 11:05 AM
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Jan 2008
48
Has recently been reuploaded on BUMP OF CHICKEN's Youtube channel where there appears to be 2 versions



Necromancer_1983Dec 4, 2020 11:10 AM
Dec 12, 2020 12:59 AM
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May 2015
2206
Both versions are nice in their own way.

One is more focused on the ads, while the other has more scenes with the boy/girl.

If pushed to choose, I pick the ad version, its more "dance number/musical" surrealism fits the music better IMO.
Feb 4, 2021 7:41 PM

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Jan 2021
5854
Wish this was a anime
Mar 14, 2021 3:32 PM
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Feb 2016
6
What does da ze means?
Mar 31, 2021 8:39 PM

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Aug 2012
3305
Both versions of the video are excellent. The more straight up ad version has more of that fervent energy I'd expect from Matsumoto, my favourite being the cat knocking the can into the dude's face. I also like how the music syncs in the start up with the headphones dropping, and it strangely is the only version that includes the boys fantasy of their hands meeting on the candy. That part was pretty cute and fits the boy/girl focus on the other version so much that I'm kinda baffled it was cut.

But I prefer the version with the boy/girl focus. For starters, it has the full song, so that's a plus. But while it loses some of the energy, it makes up with it for having much stronger visual/audio connection. Music videos should sync up with song, and this video has several. There's the obvious head beating while wearing headphones part but I love how whenever those chiptune/8-bit sounds show up in the instrumentation that penguin game shows up.

But my favourite bit is the "Yeah" vocal parts (which is one of my favourite parts of the song, and is absent in the ad version). The first "Yeah" at 1:02 is synced up with the boy's expression widening due to the cute girl and the second "Yeah" is synced up with him exploding on the New World title screen. I love touches like that.

Beyond that, the visuals of this are just top tier pretty, tell a sweet little story (I love the ending bit where the posters are invested in their relationship) and the song is excellent too. Maybe my favourite BUMP OF CHICKEN song, there's a lot of strong hooks, the aforementioned "Yeah" part and the main refrain line "Baby I Love You Daze" is perhaps the catchiest sound they caught on. The vocal runs on Bouen no March might still make the might favourite song from them, but this is solid competition. 8/10.

Peter_Dorvay said:
What does da ze means?


It doesn't really mean anything on it's own. It's just like a masculine exclamation so-to-speak (the female equivalent is dawa). I'm not an expert so someone can feel free to correct me or define it further, but that's the gist of it from my understanding as a JoJo fan.
Apr 5, 2021 3:57 PM
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Mar 2018
1
xershey said:
Wish this was a anime


Gods yes, I'd watch a whole season of these adorable kids' romcom shenanigans.
May 12, 2021 11:33 AM
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Jul 2018
564084
Extremely energetic visuals, but didn't like the song at all. I love BUMP OF CHICKEN but this has to be one of their worst songs.

Edit- Didn't realize there was another version, this ad version was way better than the one which focuses on the main two characters. Just going to BUMP my rating to 8.
removed-userMay 12, 2021 11:43 AM
Jun 28, 2021 6:37 AM

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Oct 2018
171
It’s a funny story how found this music video I stumbled upon a meme that used the main characters of this music video and decided to come and take a look and boy I loved this one.
Nov 12, 2021 10:09 AM
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Jul 2018
564084
In 3 minutes it manages to do what most anime can't do in 3 seasons: that is to develop the characters in a way that doesn't feel forced. Brilliant. Music was also a treat to listen to. Visuals were absolutely stunning
removed-userNov 14, 2021 9:06 PM
Feb 15, 2022 10:15 AM
๐Ÿ… Tomato ๐Ÿ…

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Feb 2020
98979
Nice looking video.
May 20, 2022 8:41 AM

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Feb 2021
22946
Bruh is this fr? Like ya'll realise that this is an advertisement right? A fucking advertisement. Such beautiful animation, amazing song, and charming characters. Would love to see this as a full fledged anime.

Seriously some MV's are so good that they deserve a whole anime

โ—‘ โ”โ”โ”โ”โ” โ–ฃ โ”โ”โ”โ”โ” โ—
"Everything I've witnessed... This whole system you have built has always rejected me. Now I'm ready to reject it. That's why I destroy. That's why I took this power for myself. Simple enough, yeah? I don't care if you don't understand... That's what makes us... Heroes and Villains."
โ—‘ โ”โ”โ”โ”โ” โ–ฃ โ”โ”โ”โ”โ” โ—
May 21, 2022 9:50 PM

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Aug 2018
5629
The song is good, and the animation and the story very nice.
Jun 30, 2022 8:30 AM
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Jun 2021
17
Bump of the Chicken has been one of my top favorite JP artists and they never fail to get me hooked on any of their songs, and this one is no exception. To the lyrics, and animation it’s just amazing.
Apr 19, 2023 2:37 PM

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Aug 2016
258
Better than any ad has any right to be. How does Rie Matsumoto not have more under her filmography?! 1 movie and 2 tv seasons as lead director. There are other roles and smaller projects (like this) too, but she deserves so much more!

May 29, 2023 5:41 PM
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Mar 2019
9419
Advertisement or not, really good.
Itโ€™s time to ditch the text file.
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