Shugo Chara!

Amu Hinamori is a shy girl who struggles to make friends in part due to the rumors spread around school about her "cool and spicy" personality. Wishing that she could show everyone her "would-be" self, Amu wakes up to the presence of three colorful and ornately decorated eggs in her bed. Each of these "Hearts Eggs" houses a "Guardian Character"—manifestations of someone's would-be self and their dreams. With the aid of Ran, Miki, and Su, Amu now finds herself able to express who she truly is. However, things do not always pan out in her favor.

The sudden appearance of Amu's Guardian Characters prompts the Seiyo Elementary Guardians, a student council-like group with each member possessing their own Guardian Character, to take notice of her. As someone who has multiple Characters, Amu is roped into being the Guardians' "Joker," tasked with helping them find X Eggs—corrupted versions of one's Hearts Egg.

As she becomes entangled in the Guardians' quest, Amu begins to uncover more about these mysterious Characters, the X Eggs, and the organization that seems to be at the center of it all.

[Written by MAL Rewrite]

Tsukiyomi, Ikuto Main

Nakamura, Yuuichi Japanese

Hinamori, Amu Main

Itou, Kanae Japanese

Hoshina, Utau Main

Mizuki, Nana Japanese

Fujisaki, Nagihiko Main

Chiba, Saeko Japanese

Souma, Kuukai Main

Abe, Atsushi Japanese

Miki Main

Katou, Nanae Japanese

Mashiro, Rima Main

Yahagi, Sayuri Japanese

Hotori, Tadase Main

Takagi, Reiko Japanese

Suu Main

Toyosaki, Aki Japanese

Ran Main

Asumi, Kana Japanese

Nakamura, Shinichi Producer

Kishimoto, Reigo Producer

Hatta, Shinsaku Producer

Yasuda, Kenji Director, Episode Director, Script, Storyboard

Reviews

May 13, 2009

Skadi

Recommended

The Mahou Shoujo genre is all too often populated with casts of sweet, brightly animated lolis who are surrounded by perverted adults and magical animals. Couple this together with overly long and usually indecent (given the ages of the characters) transformation scenes and stupid inane plots that make watching children's programming with your kids seem smart by comparison. Shugo Chara! takes those stereotypes and blows them up completely, and leaves us with one of the most wonderful and enjoyable anime experiences ever.

I found this series to be a breath of fresh air. While the premise of the story is nothing that we ... haven’t seen before, it just feels like an original idea. The plot is very much typical of a Mahou Shoujo series. If you’ve seen a series such as Sailor Moon, then you’re going to find a lot of similarities. Our heroine, Amu Hinamori, finds herself thrust into a magical world she never realized was around her until she wakes up one morning with three eggs in her bed. These eggs soon hatch revealing her Shugo Chara, or Guardian Characters. We soon find out that everyone has these eggs in their hearts as a representation of their hopes and dreams for the future. Amu becomes friends with others who have guardian characters and begins to battle against the evil organization called Easter, to protect everyone’s heart egg and find the mysterious one known as the embryo.

The story moves along nicely early on, introducing us to the world and the characters while explaining origins and back story. There is a lot of pretty good magical action and surprises along the way. What was maybe the most surprising to me was the depth of the romance and relationships part of the story. Considering the ages of the characters, I was not initially all that optimistic about a story that myself, a twenty-something adult could relate that much to. But I was surprised to find Amu to be a very complex character with a lot of emotional depth. She grows tremendously as a character from the beginning to the end of this season.

However, Shugo Chara! is not without its faults. One of the most glaring is the number of recap episodes throughout the series. I never have understood the necessity to devote an entire episode towards a recap in this day and age. In the age of DVRs, internet streaming, and downloading, the necessity to have recaps for new viewers seems like a waste of time to me. The other major issue was that there was a lot of what I would term "filler" episodes. Stories that did nothing to advance the overall plot in anyway. For filler they were not bad stories and a lot of them did serve to let us get to know the series huge cast. But really the most annoying was the amount of it after the main plotline from the second half was concluded. It felt a bit anti-climatic and was disappointing to have to sit through 7-8 episodes before the season finally concluded with something involving the main storyline.

The cast for Shugo Chara is enormous. Normally I would say this is a major drawback but in this case it really wasn’t. The key to the whole series is Amu and her guardians. For me, Amu has already moved into my favorite anime characters of all time. She is someone I think every girl (and boys too I think) will find something to relate to themselves. I think her internal insecurities and her outside persona and the struggle to be accepted by society yet still be true to yourself is something that will resonate with viewers. Her conflicted heart over her romantic feelings for various boys and her own lack of confidence over her own "true self" I believe will also strike a nerve. In a lot of ways I think she is the most "real" anime character I’ve ever seen.

There are simply too many other characters to cover in detail with the scope of this review. Amu's guardians Ran, Miki, and Su are adorable and lovable aspects of her personality. The same could be said for all of the other guardian characters and their relationships with their owners. The most important and interesting of the supporting cast is Ikuto. I see him as a Tuxedo Mask type character from Sailor Moon. He comes to Amu's rescue when she needs it but isn’t necessarily on her side. His intentions remain obscure for the entire season so we will have to wait to find the answers to that. The rest of the cast, while enjoyable, is far more stereotypical and shallow. You’re bound to have a few favorites from them and even the villains, but this is a story about Amu.

The artwork and animation is outstanding. I absolutely loved the character designs and styling. I felt it was a very fresh look. The backgrounds and settings are a bit over the top at times but beautifully drawn. The guardian characters are completely adorable and are a certainty to steal your heart away. The various magical transformations, even in their full form are reasonably short and devoid of pedo fan service. This was possibly the most refreshing aspect of the whole show. The music is equally brilliant. The various opening and ending themes were catchy tunes that captured the spirit and essence of the show.

My enjoyment of this series was really off the charts. I really wanted to give this show a perfect score but the way the story drags on with little happening towards the end hurts its overall score. If you’re even have a passing interest in Mahou Shoujo stories, then Shugo Chara! has to be at the top of your watch list. For everyone else, your mileage may vary but I think your seriously missing out if you don’t give this show a try.

Reviewer’s Rating: 9

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Jun 17, 2011

diem4eva

Mixed Feelings

Preliminary (25/51 eps)

This is my first review so please bare with me.
Shugo Chara! is a magical girl anime. Its sort of like Madoka, but Madoka has a bunch of twist. When i saw the cover i said why not give it a try. I watched 1 and i liked it , but then it began to go downhill on like episode 7 . The storyline is about the same, Easter tries to find the embryo by using schemes, Amu destroys them, and thats about it. Also i don't think they should be using romance in elementary school. I mean save it till middle school at least?
The art ... was good ,but i saw better. The sound i liked, but i think Amu's voice was too high pitched. I didn't enjoy it very much, and the only character i liked was Utau . Sorry for the bad score . I have to say that this anime seems too perfect, it need like a little tragedy ,like Ikuto hating her for like a week , then they make up.

Reviewer’s Rating: 6

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Oct 30, 2012

AshenKingdom

Not Recommended

I don't feel like sugar coating this, so I'll just come out and say it: I hated Shugo Chara. Despite the pages of praise, the only thing I found I actually liked about this were the characters. Not all of them, mind. Just five or six.

The premise was cute, I'll admit, having a special place in your heart for who you want to be, and sometimes being able to meet that person. But by episode 30, I really wanted to stop watching it. By episode 35, I did, until someone told me the final arc of Doki was really good. Man, am I gullible. ... The sad thing is, most of the fanfiction of this utilizes this idea in a better way than the canon story.

Most episodes being filler didn't help, either. They even had a formula: Amu meets n, a person who is skilled at/in love with n. At/before a really important event, n will somehow mess up/be rejected, and a member of Easter will replace n's heart's egg with an X egg. Amu wil find the egg, make the same gasping noise, character transform,l then spew some stunningly cliche trite and purify n's heart egg. n then usually proceeds to never show his or her face again. They eventually do some variations, such as the x eggs hatching (Gasp.), or the X egg is a person's chara. Expanding on that more, if someone is not a Guardian or an employee of Easter ends up with a chara, you can bet it's going to become an X Egg. Out of the 50 episodes, I recall about 30 being filler.

Characters in Shugo Chara vary greatly. Amongst the main cast, there was a pleasant diversity, although there were a few obnoxious characters. I'm not talking about the reoccurring characters like Saaya, I'm thinking of Kiseki. Was he supposed to be funny? He almost annoyed me as much as Tadase. Why did I find Tadase irritating? Because a main character should be memorable, but I can barely remember anything about him other Amu's endless fawning over him.

Onto aesthetics! The art in Shugo Chara is fine, but there isn't anything truly outstanding. I liked most day to day outfits for the characters, Amu's in particular, but I disliked ALL of the character transformations, though. If I had to pick the absolute worst of the transformations, I'd say Amulet Clover, Clown Drop, and Dear Baby. They missed cute by miles, and strayed far into the territories of awkwardness and stupidity. As for the music in the anime, the openings are all guaranteed starters of uncomfortable conversations. Generally, the sound track was unimpressive unless Ikuto was playing on his violin, or Utau was debuting a new song.

So to sum up, Shugo Chara is an anime I might have enjoyed, however the huge portion of filler, and the general dragged out impression it gave me ruined it. For me, the show (including Doki!) was dull and altogether not worth the 102 episodes I struggled through, and certainly not deserving of the praise many of the reviews give it. The fact that so many animes I adore have run for a single season, while this one goes on for 3, with two of the seasons having double, or even quadruple times the amount of episodes as them really annoys me, especially as a simple story like this could have been done in half the episodes at double quality. I wouldn't really recommend this for a person who likes seeing characters ending up together (due to how it has the most disappointing romance ending ever devised by man) , but if you're a magical girl fan, go nuts.

Reviewer’s Rating: 3

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