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Bear with me - this is my first time reviewing an anime. I tend to show an overall rating too high even if I couldn't even finish the anime - I rated Shakugan no Shana III as a 4 if I remember correctly.
But anyway, on to the real topic. Love Live - School idol project. As the name suggests, it is a project done by school idols.

Story - 7
To be honest, I didn't see much wrong with the story. A school is going to close down, so three girls decide to get the school publicity in order to prevent this. So they decide to form ... an idol group. Of course, I'm obviously missing out some things in that short synopsis of the first few episodes.
Then more girls start joining. And this was, in my opinion, this anime's downfall. I'll explain why in the character section though.

Sound - 9
I'm being really biased towards the idol anime genre now. The music was pretty good! Start:Dash was a good song, and the rest of them were also good.

But nothing's perfect.

Art - 6
The design of some characters just didn't seem original. Umi almost looked like Mio from K- On. However, the dancing went with the music. And I think that counts as art.
And before I forget - the use of the 3D effects gave an unsuspecting kick to the anime.

Character - 3 (WARNING - prepare for rant)
This is the major downfall. Seriously.
Characters with more screentime, ideally, should have a well developed backstory. Obviously, because they are main characters. However, if someone joins the main character crew in the middle, they should at least actually be GIVEN a backstory. Rin, for instance. Not one drop of backstory throughout the entire anime.
Obviously it was a short anime, but still - if there's no time to add a backstory to a character, why add in the character at all?

Enjoyment - 5
While the music was enjoyable, the actual anime wasn't as good. I enjoy knowing backstories though, so the overwhelming lack of them didn't help.

Overall - 6
Obviously this will appeal to some more than others. But for me, character development is vital for a good anime.
And in 13 episodes, 9 characters are not going to be developed. But there is going to be s second season. The question is: will the rest of the characters be developed?

And I shall end this with a recommendation.
If you liked Love Live: School Idol Project, trust me. You. Will. ADORE. The iDOLM@STER.