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What a stunning, transformative piece of animation. Once in a generation, maybe once in a few generations, a piece of art defines a genre and beyond that, encapsulates and defines the generation itself. Toho Cinemas x Pokemon Go is that piece of art.

This animated promo uses time in an interesting and sparing way, opting instead of taking a longer period to drag out it's message, as many pieces of media will do in order to produce more and therefore earn more in an over-saturated market, to condense that message as much as possible into two twenty second shorts. This tells us one thing; the message ... this animation wished to convey was far more important than any profit margin. This revolutionary use of time could benefit the animation industry globally, if not at least locally in the region of Japan.

The animation featured in these shorts is beyond amazing. There are few words in the English (or any other language) that can truly do it justice or begin to capture the magic it exudes but if I must try I would describe it as transcendent, revolutionary and peerless. Every frame flows smoothly together like an orchestra of colours and shapes, falling together piece by piece to give us this incredible, unrivalled visual delight.

The sound design enraptures the audience and drags them into the animation. You feel as if you are really there with Pikachu on his journey of discovery, spinning the pokestop and looting the various goods inside before discovering the truest treasure that one could ever find. Nothing overly cheesy or metaphorical, no, the treasure this animation offers has never been so clearly conveyed... Never has there been such an original and precise message in any form of entertainment media.

Of course excellence is expected from the team at Toho Cinemas, but this piece goes beyond that expectation in such a glorious way it will be impossible to ever beat, or even equal. I almost feel as if I should just give up watching any form of animation or film, swear off video games, shave my head and exile myself to the Andes to meditate on the message this animation left with me, as well as the fact I had experienced the apex of media that would leave all other media bland and stale in comparison.