It's a short promotional video for the manga Asagao to Kase-san.
I enjoyed this PV for being so visually pleasing, and bringing animation to a manga I really enjoy. I think it could have been much better if sections of the animation were voiced, instead of having a song featured throughout the whole animation. I don't know exactly how this PV looks to someone who hasn't read the series, but apart from the Shoujo Ai theme, it seemed to be hard to interpret and lacking substance. The animation was visually and audibly pleasing, but I feel there just wasn't enough impact to pull
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