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If you enjoy catching references to other anime within anime, this show has got you more than covered. If you don't really care about doing that, this show really doesn't give much of anything to you, except some funny scenes and random fanservice.

Obviously, it's written for people who are already anime otaku, about a group of anime otaku. At first, I thought it was kind of fun, and the characters were relatable and somewhat entertaining. But the farther I watched, the more ridiculous they got, showing the more extreme kinds of otaku; sort of the kind of people you would not want to actually talk ... to because they don't know how to talk about anything except anime.

The story is a basic club anime plot, with some scenes thrown in (people's reaction to their cultural festival event) that were unrealistic enough that it just annoyed me. The characters are entertaining, but their personalities are incredibly one-dimensional and don't progress or grow at all. Everything that happens is predictable enough that there's absolutely 0 suspense factor, even suspense that do /know/ what's going to happen. Most club anime, you know things will work out, but it's written in a way that you think, maybe, things really might not work out, which makes them more entertaining to watch. Anime-gataris does not do that. You know exactly what's going to happen at any given time in the show. The one thing I was interested in finding out more about even turned out to be nothing even remotely interesting, nor did it really make any sense at all.

The soundtrack is OK. It's certainly not bad, and I like the ED song, but it's not the kind of stuff I'd go look up on youtube to listen to after the show ends. About the same goes for the animation, though that's lower quality than the sound is.

I assume they didn't have the biggest budget/time allotment for episodes of this. The character art is a bit inconsistent, but faaar from the worst I've seen. What really bothers me more than inconsistency and static-ness is the lip sync. Yes, most anime will have a lot of "lip syncing" that's just the mouth opening and closing as if the person's saying "ah ah ah ah" the whole time. But most anime don't put focus on the mouths as if the sync animation is amazing when they do that. The whole ED video focuses on lip syncing, even though they didn't make the syncing look decent. There's also a, like, 30 second or so fanservice clip where you see nothing but the girl's mouth moving but it's just doing that Ah Ah Ah Ah thing. I wouldn't mind it if they didn't try to make it seem like it was good animation even though it isn't, but boy, they sure do.

Overall, my feelings towards this show are just that it's decent. Fun to watch if you're bored, but don't expect anything more than that. There's a chance you might get attached to like, one character, like myself and some other people I know did, but really none of them are actually interesting, just cute at times. Which is about how the whole series is.

If you're hoping for an idol anime like UtaPri or Love Live, this is definitely not the show for you. If you're ok with it being closer to B-Project or a slice of life, it's definitely worth watching.
Story wise, there's pretty much nothing to this show. It's mainly about the main 4 boys in school or at work (mainly recording CMs and such, not performing shows). What little plot there is is extremely predictable, and often very silly, but enjoyable if you like silly shows.
The animation isn't the best, but it is very good, especially compared to previous Rejet anime. The only downside is occasional ... odd directing and bad 3D models. The performances are most 2D, with 3D used for a lot of the motion that isn't close up on the characters.
Fitting for a music anime, the music is the best part of the show. It's a bit different from the music this series had before the anime, but in a good way. The opening theme is especially catchy.
There are attempts at character development, but aside from one character, it usually fails. If you already know the characters from previous installments of the series, the way they're portrayed is fine, but it might be a bit boring if you're going into the show blind.
Again, Magifo is more slice-of-life than anything else. It has a lot of comedy elements, and hits the nail on the head with its jokes about 99% of the time. If you have trouble with second-hand embarrassment, some of the enjoyment comedy-wise might be diminished (Atom), but otherwise it's a lot of fun. The ending theme is also something that's oddly looked forward to throughout the episode, as they have awesome music and fun videos. It's definitely more enjoyable if you're already into the series, but I think it's worth a shot either way.