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“Shall I name this heart-rending pain ‘Snow halation’?” – Hata Aki, musician & lyricist

When I was a child I often used to visit my grand dad, especially in winter. During this season everything around his house was covered by a white mantle. Every night, when the city was lighting up, something wonderful was happening in front of my eyes: I could assist to a beautiful show called snow halation. Everything around was becoming progressively brighter and my heart was racing in front of such an emotional landscape. Many years have passed since then but this music video managed to renew those old sensations buried deep ... inside me.

Snow Halation is not just a music video, it’s an experience. And it’s not a love song, but a hymn to life. It tells us to not be afraid to show our feelings, it fills our hearts with nostalgia but at the same time it leaves enough room for the excitement that future events will give. It teaches us that life is made of both happy and sad experiences and the ‘snow halation’ metaphor that Hata Aki wrote about describes perfectly this duality formed by the coldness of the snow and the warmth of halation that wraps around it.

The animations in this video may not be the best but they still manage to be somehow charming and the choreography μ's performs is enjoyable. Its plot may be quite basic (you cannot expect much from a music video) but most will find it relatable and will appreciate it. The song is wonderful and the emotions it conveys are true and intense. ‘Snow Halation’ is one of the, if not the, best thing the Love Live franchise offered us and whoever had the luck to be born in the same era of this video should consider themselves truly blessed.