Baby I Love You Daze

I happened to come across this on Youtube, and I really enjoyed it.

Baby I Love You Da ze is a three-and-a-half minute animated music video featuring a song by the group Bump of Chicken, made to help commemorate Japan-based confectionery company Lotte's 70th anniversary. The animation is stellar, with excellent art, transitions, and overall quality throughout. Both the lyrics and beat are very catchy, and I found myself watching it over and over just to listen to the song again, though for you it'll probably just come down to your personal tastes. I wholeheartedly recommend that you give this a try.

Overall: 9/10

The point of "Baby I Love You Daze" could be seen as a way to just advertise chocolate, but I have grown to see it as so much more. First of all, the song is catchy, yet deep and emotional to the point it brought tears, and it has now become a part of my regular playlist. The beat fits to the tempo of the film, and to the roller coaster that is love. Secondly, the animation is beautiful, with the characters deeply thought out. The side characters in this short film were not just regular side characters used to fill an otherwise empty ... street, but instead they were worked on as much as the main characters. The characters didn't move and behave just to fit in; they had their own personalities, their own way of expressing themselves.

On the way from beginning to end, our characters have time to develop, even though we only see them for three minutes. We get to know them, and get to see some of their quirks; how they behave against strangers; and most important of all, how they express their love.

Baby I Love You Daze is basically an advertisement for the confectionary company Lotte as well as a celebration of it's 70th anniversary.

Directed by Rie Matsumoto who also did the magnificient Gotcha! music video and the style as well as the animation is very similar here as well. The music video focuses on the romance of two teenagers via chocolate, obviously as this is a ad for.......well chocolate. Nothing to say on the actual substance of the video as it's just a simple love story told visually.

The visuals are a special treat to the eye from the slick transitions, and the many uses of ... the pixelated art style, it telling a story reflecting the story of the video as well. The song is as catchy as it can get, it being sang by the band Bump of Chicken which was also involved in Rie Matsumoto's other works.

Overall: 9/10