Kara no Kyoukai Marks An Epoch: Anime Shakes Off TV Broadcasting
The midnight broadcastings have been playing a indispensable role for the promotion of anime since 1990's. However, it's obscure that such late night programs have any appeal to the first time viewers. Moreover, the large amount of the programming fees paid to the TV companies has been a great burden to the anime producers. In 2000's, anime producers tried online streaming as an alternative to TV broadcasting but only saw the failures of Night Head Genesis, Wings of Rean, Bakumatsu Kikansetsu Irohanihoheto, and Xam'd: Lost Memories. They reconfirmed the power of TV to reach the audience.
In 2008, the miraculous success of Kara no Kyoukai astonished the anime producers. The limited theater release of OVA brought about enormous profits, which well exceeded those of the major TV series. Kara no Kyoukai created a festival-like atmosphere among the audience and it was sublimated into a sense of unity. The purchase of DVD was regarded as a sort of "certificate" of the participation in the festival.
The strategy of Gundam UC is surely intended to follow Kara no Kyoukai phenomenon. Anime producers shake off TV broadcasting and try to rebuild a new business model by shuffling the order of theater release, online streaming and Blu-ray & DVD release. Nobody knows the answer, yet.
Source: Anime!Anime!
18 Comments Recent Comments
Nov 9, 2009 12:22 AM by Dozer
KnK was really something special. Each movie was a story by itself, and didn't completely depend on each other because, it was still good even if one didn't know the plot.
I can't imagine how they'd pull it off with something like Gundam.
And it'd really suck if the future anime series are going to be all movies...it'd take the originality out of KnK, even though it did start all this.
Nov 8, 2009 9:07 PM by Tsukanda
Dumping broadcasters with their idiotic censorship, schedules, crops and other issues is perfectly fine by me, but it will slow the availability of anime which is unfortunate. But I guess there will still be plenty of stuff aired to fill the holes between good releases.
Nov 8, 2009 9:05 PM by Asako
Nov 8, 2009 7:59 PM by TsukikageRan
Nov 8, 2009 6:46 PM by kisami
Nov 8, 2009 3:33 PM by simo000
Nov 8, 2009 2:42 PM by HappyPear
I believe some are not seeing the difference though.
A story such as KnK is good for theatre adaption.
Something as action packed as Gundam, I have my doubts.
Remember the fanbase. The fanbase would adore to see it on the big screen.
Nov 8, 2009 2:15 PM by ladyxzeus
Nov 8, 2009 2:12 PM by Hakua
Nov 8, 2009 2:05 PM by dPsychc
That could be interesting...better quality and animation. Good bye censorship. xD
Nov 8, 2009 1:00 PM by Aveja
Nov 8, 2009 12:32 PM by auraMAL
Makes sense to me. I would expect the new Gundam series to also do relatively well when you compare it to the anime that failed if only because the anime carries the name "Gundam." Fans are already familiar with what will be offered and don't need special advertising for them to watch it.
Nov 8, 2009 11:48 AM by VK11
Interesting point of view from the part AnimeAnime.jp's chief rditor. One should argue that Kara no Kyoukai would have worked on any support and any format (just like Unicorn will succeed in the near future since the licence is so strong and renowned), and if you add to that the failure of Xam'd for example, I'm not sure his point has been proved for now, but well, it's always good to try new things, especially in the current market. And if anime producers can gain more money instead of TV channels, I'm definitely favourable to the idea.
As long as they don't screw it up.
Although I think what applies to Kara no Kyoukai doesn't not apply to other anime. Still, this may indicate that less crappy anime will be made in the future... I hope.....
And streaming in future will be HD anyway.
Nov 8, 2009 11:36 AM by wakka9ca
Nov 8, 2009 9:05 AM by Jacut
A story such as KnK is good for theatre adaption.
Something as action packed as Gundam, I have my doubts.
Nov 8, 2009 9:03 AM by Sohei
So,basically this means that in some years we won't have weekly episodes ?(if this thing works for them).
Or we can have bad quality streaming.Nice.
Nov 8, 2009 9:01 AM by Blackstar7
Related Database Entries
Anime: | Kara no Kyoukai Movie 1: Fukan Fuukei |
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